Marketing communications focused on brand DNA
The Expressive Gene was established in 2008.
Collectively, our team has many years of experience helping businesses get started and flourish. We spend time with clients to understand their culture, goals and the make-up of their DNA brand. Then we help market a unique message with web, social media, Email and other effective channels to build a cycle of interactive communication with their audience.
We've supported the brands of giants like Affymetrix, USB Corporation, Thermo Fisher and VWR-AMRESCO. We've helped establish mighty small businesses like Quality Biologicals, Rubicon and Diffinity Genomics. We've also applied DNA branding to consumer businesses who have unique messages coded for music, accounting, sports, engineering and ministry.
Our specialties are brand strategy and communications that customers will notice, understand, and remember. Our goal is to delight our clients with professional marketing services to make them confident and help them grow.
We are located in Northeast Ohio, in the snow belt of the Great Lakes Region. In fact, Lake Erie is visible from our home office located on Little Mountain in Lake County. As much as we love our region and it's changing seasons, we enjoy traveling to meet with our customers - especially in the winter.
The Expressive Gene is led by Michele Paris, a divergent molecular biologist with an expressive gene. Prior to starting The Expressive Gene, Michele worked in the biotech sector serving as Director of Marketing at USB Corporation, Affymetrix and as a Global Product Manager at Amersham International, now GE Health Science.
Educated in biology and chemistry at Edinboro University, Michele's career began in the Department of Infectious Disease at Case Western Reserve University & the Cleveland VA Research Center. Research focused on the immune response of patients infected with TB and HIV. Michele become a skilled molecular biologist (DNA scientist) under the tutelage of innovative scientists who were trained at Johns Hopkins, Harvard, and Albert Einstein College of Medicine. She joined United States Biochemical as an R&D scientist when tools for DNA sequencing were first becoming commercialised. It was an exciting time with the cloning of Sequenase, the very first PCR kit, and the emergence of genetic analysis tools that exploded into diagnostics and healthcare.
Contact Michele at firstname.lastname@example.org